How Luiz Carlos Trabuco Cappi Plans On Helping Bradesco Reclaim Its Market Position

Despite having a huge number of business executives in the world today, only a few of these names make it to our news headlines. One such individual is Luiz Carlos Trabuco Cappi. Luiz Carlos Trabuco Cappi is the man behind Brazil’s second largest private bank after Itaú-Unibanco. At the age of 57 years, Luiz Carlos Trabuco Cappi had a bigger assignment cut out for him going by the fact that he is supposed to help Bradesco reclaim its covetous number one spot in the industry.

The other fact that leaves Luiz Carlos Trabuco Cappi with some serious catching up job is the excellent track record of his predecessor. Before leaving the company, Márcio Cypriano, 65 years of age, in his ten year period with Bradesco had helped it grow from a market share of 5 billion USD to 30 billion USD.

Luiz Carlos Trabuco Cappi who is currently the company’s fourth president in its 65-year history seems to have his cards placed well on the table. What seems to give the business executive much confidence and zeal is the fact that he has experience in the industry and importantly is the fact that he understands the culture and trend of the company. All his career life, Luiz Carlos Trabuco Cappi has worked with Bradesco. Mr. Cappi was employed in 1969 in the company at a tender age of 19 years as a clerk. All along, he has been loyal and diligent in the operations of the company, increasing both in knowledge and in stature.

Some of the notable positions Luiz Carlos Trabuco Cappi has worked in the company include selling of insurance and marketing the firm. Mr. Luiz Carlos Trabuco Cappi is one of the few professionals who strongly advocates that individuals need to buy their insurance policies through insurance brokers. As the head of Bradesco Seguros, an affiliate of Bradesco, Luiz Carlos Trabuco Cappi was able to champion and drive the sales of insurance policies thereby increasing the company’s market share by 2% from 23% which resultantly contributed to the overall profit margins of the banking company from 26% to 35%.

Secondly, Luiz Carlos Trabuco Cappi plans on helping Bradesco regain its marketing share by acquiring other banks. With the huge market gap between these two banks, the only logical way to meeting this target is by buying smaller banks. So far, the progress is commendable since Luiz Carlos Trabuco Cappi had already earned the consent and support of the Chair of the Board, Lázaro Brandão, to purchase the Brazilian branch of HSBC. This strategic acquisition was arguably the largest business transaction in 2015 which saw the company exchange 5.2 billion US dollars. Despite costing the business huge amount of money, this partnership was quite essential for Bradesco as it helped it improve its market penetration in the private segment.

Some of the things the Bradesco was able to achieve include; improved bank branch network, number of account holders, and importantly the sum amount of investment money it controls.

Going forward, Luiz Carlos Trabuco Cappi is quite optimistic about the success of the company and more so the marketing department. In part, the marketing department is essentially the heartbeat of the business and also the specialty of the individual. With Luiz Carlos Trabuco Cappi at the helm of leadership then it is only a matter of time for Bradesco to get back to its position as the banking giant it once was.

About Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi was born in Marília (SP) on the 6th day of October 1951. Mr. Luiz in a graduate from São Paulo University where he undertook a degree in philosophy. He has worked with Bradesco, and according to one of his fellow colleges, Bradesco is to him is considered a calling rather than just a routine work assignment.